The Money Is Here

We often hear or read “The Money Is In The List” but it’s a misquote.

The Money Is In The Relationship With Your List

It’s Week three of the Quick Start Challenge and Dean Holland shared some great insights again. He has a very easy delivery style and always has some gems of wisdom in his sessions. This week was all about List Building and monetising the list.

where is the money,list building

Value the Relationship

As an example he said several marketers had sent many thousands of people to the QSC landing page and had hardly any, if any, sign ups at all. Other marketers with much smaller lists had far better conversions rates.

He posed the question – If the money is in the list why didn’t the big list marketers make more money than the small list referrers?

His explanation was simple and once heard is quite easy to accept – it’s even obvious.

The smaller list owners have taken time to get to know their list, build a relationship with them and gain their trust.

The next question is – How to do that?

Week 2 covered this and the main takeaways for me were –

  • Engagement
  • Add Value
  • Be and Share Yourself

Those can be easily done by choosing your market, finding people on-line who already have your customers and becoming a contributor to their Blogs and social networks.

Regular activity on your own Blog and other sites will build into a significant web presence over time.

Is It Worth It – Haven’t All The Good Bits Been Taken?

I reckon it is because you can always find a complimentary angle or fill in the gaps the big players have missed.

There are millions of people looking for information and assistance everyday and you only need a small number of them to find you and if a small number of them buy from you then you are a winner.  Well I will feel like a winner when just a few buy from me.

Say 100,000 are searching for (take my golf niche) – mental preparation for golf – and just  1/2 % of them visit my site.

That’s 500 visitors a day.

What if 1% of them buy a recording at $29.

That’s $145 a day or $52,925 a year!!!!!

I’d describe that as serious passive income. Wouldn’t you?

I have great knowledge to share and I can change peoples lives too.  That is why I’m doing this.

You like me can do it too.

Your shares and comments will be most appreciated because they’ll help spread the message that so much is possible when action is taken.

 


10 Responses to “The Money Is Here”

  1. Monika Yamniuk says:

    April 27/14

    Hi Chris:

    good job on your blog here and all the helpful information that you are sharing. Keep up the
    good work!!

    • Chris Stanton-Cook says:

      Hi Monika thanks for the visit and you kind comment.
      Hope to deliver lots of interesting bits and pieces over time – probably once (maybe twice) a week as I get into a rhythm with my writing and posting. Would love to do more but have business blogs to take care of as well.

  2. Doug says:

    Hi Chris,

    You got week 3 done already, nice!! Looking forward to continuing on after the challenge through the FB group as well. The month is flying by though.

    Good luck the rest of the way.

    • Chris Stanton-Cook says:

      Thanks Doug
      How I wish 🙂
      There is still lots to do with follow-up emails, squeeze page and the gift.
      It will be done.

  3. Hi Chris,

    Love the blog and can certainly relate to everything you say.

    I too enjoyed the webinar last night and it looks like you have already fulfilled the week 3 challenge so congratulations on that one.

    Like you description about lists and will certainly be adding a post and an autoresponder to my site later this week.

    Keep in touch and keep on posting.

    Frasser

    • Chris Stanton-Cook says:

      Nice to hear from you Frasser and you comments are encouraging.
      Not quite finished the challenge yet as I have to do a squeeze page and think of something to give away here.

  4. Dawn says:

    I have to agree with you that way too many marketers are quick to tell you that they have a huge list (say, 10,000); what they fail to add, is that only 2 to 3 percent of that list is actually a buyers list.

    I’m sure we have all bought products before from other IM’ers and discovered that the it either contained outdated material, the person didn’t bother to change the dates, the product was not rewritten to add their personality, etc.

    I know I don’t want to be like those shysters.

    This week I received oodles of mail about a new SEO app. Nine out of 10 of those swipe mail files were exactly the same. And, all were from different marketers.

    If I had bought that app (I didn’t buy), it would have been from that one mail that had taken the time to change the swipe to make it more personal.

    The trust factor is a major thing for me.

    • Chris Stanton-Cook says:

      Hello Dawn and thanks for visiting and sharing your thoughts.
      SEO is one of those necessary evils and as I said if you put out decent quality, don’t over optimise and have some decent links and regular activity it’s amazing how in the long run you do better than chasing the latest Google “thing”.

  5. Anne Uemura says:

    Hi Chris: I’m posting again because my previous post had an incorrect website url. Good for you…you are getting week 3’s assignments done. Good for you.I’m noticing that I’m feeling a little sad about the end of the training coming up next week. To counteract it, I envisioned most of our group staying in touch and helping each other. We have so much that we can learn from each other, don’t you think? I like your can-do attitude and optimism. The best to you. Anne

    • Chris Stanton-Cook says:

      Thanks Anne
      This Challenge has a great feel about it. It’s all about taking actions and getting feedback and moving on.
      I have been in other challenges and didn’t feel the same generous spirit in the groups.
      I did find your website so any incorrect URL’s I have bypassed. Keep going and good luck.
      Dean did say this FB group will remain open after the challenge so we all should be able to remain in contact and I think you are now one of my FB friends so we will have that contact.

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